WEIFANG, CHINA – September 10, 2025 – Weifang Superreliable Technology Co., Ltd., a leading manufacturer of self-adhesive label materials, has successfully shipped a batch of WG4733 model Laser Film PP self-adhesive labels to its partner in Russia. This shipment is tailored to meet the local demand for high-performance, anti-counterfeiting labeling solutions, while adapting to Russia’s harsh cold climate, marking the company’s strategic step to expand its footprint in the Eurasian Economic Union (EAEU) market.
The WG4733 Laser Film PP self-adhesive label features a premium laser film surface combined with durable polypropylene (PP) material, boasting distinctive optical effects and strong anti-counterfeiting performance. Engineered to withstand Russia’s extreme low temperatures (down to -40℃) and frequent freeze-thaw cycles, it maintains stable adhesion and structural integrity without brittleness or peeling. Compatible with UV flexography and digital printing, it supports clear printing of EAC certification marks, QR codes, and multilingual text. Its main applications cover daily chemicals, alcohol beverages, electronics, and premium food packaging, serving as decorative and anti-counterfeiting labels to enhance brand value and meet local regulatory marking requirements.
Russia’s self-adhesive labels market is growing steadily, driven by consumption upgrading, strict GOST certification requirements, and the booming retail and e-commerce sectors. As a key market in EAEU, it has rigorous demands for label durability in cold environments and compliance with TR CU 017/2011 standards, including bilingual marking and EAC labeling. The market is witnessing rising demand for functional films like laser PP, which integrate anti-counterfeiting, cold resistance, and aesthetic appeal – a trend amplified by the 2025 new digital label mandate (encrypted QR codes and blockchain traceability). Globally, the self-adhesive market maintains a 3.3% CAGR, and Russia’s focus on high-quality, compliant labeling makes it a pivotal market for specialty label materials.
A representative from Weifang Superreliable Technology stated, “We are pleased to deliver the WG4733 laser film PP labels to Russia. This product is specially optimized for Russia’s climate and regulatory framework, addressing the core needs for cold resistance, anti-counterfeiting, and compliance. We believe it will help our partner gain competitive edges in sectors like premium beverages and daily chemicals, tapping into the growing EAEU market potential.”
Looking ahead, Weifang Superreliable Technology will further refine its PP label series for Russia’s cold climate and digital labeling trends, ensuring full compliance with GOST and EAEU standards. The company aims to strengthen cooperation with local partners, providing customized solutions to cater to the evolving needs of Russia’s retail, healthcare, and food & beverage industries.
